Key Concepts

• Information Asset: Data or information that has value, such as patient records, customer information, or intellectual property.
• Data Analytics: The process of turning raw data into meaningful information.
• Data: Raw values or facts collected by automated systems (e.g., page views, link clicks).
• Information: A summary of raw data (e.g., positive or negative results).
• Insights: Conclusions based on information analysis, used for making business decisions.
• Intellectual Property (IP): Creations of the mind protected by copyright, trademark, or patent law (e.g., industrial designs, trade secrets).
• Non-Disclosure Agreement (NDA): A legally binding document preventing the sharing of sensitive information.
• Digital Products: Non-tangible assets owned by a company (e.g., software, online courses, web elements).
• Digital Rights Management (DRM): Code added to files to prevent copying or piracy.
• Data-Driven Business Decisions: Decisions based on analyzing data to identify trends and customer interests.
• Data Capture: Collecting data from multiple sources and storing it securely.
• Data Correlation: Analyzing raw data to find connections or links.
• Meaningful Reporting: Presenting analyzed information in a way that aids understanding.
• Confidential Information: Information that must be kept secret.

Types of Confidential Information

• Personally Identifiable Information (PII): Information that can identify someone (e.g., government ID numbers, birthdates).
• Company Confidential Information: Information used to run a company (e.g., intellectual property, product designs).
• Customer Confidential Information: Information provided by customers or partners (e.g., purchase histories, credit card information).
• Protected Health Information (PHI): Information added to a person's medical record (e.g., PII, medical history, prescription lists).